A WeChat Official Account is similar to a brand’s Facebook page, but it provides brands with far more functions and opportunities to influence and engage with their followers. It is also comparable to a brand’s Chinese website, though it is more intimate. WeChat Official Account is a foundation for building upon your new relationship with Chinese audiences. Here are some examples of what a WeChat OA can be used for:
- Share basic information, like opening hours, directions, etc. A WeChat Official Account is like your Chinese website.
- Send articles and messages to your followers
- Automated keyword-based customer service
- Generate followers and leads offline and online with QR codes (printed materials, western social media, website, advertising)
- Mini-apps: audio tours, live streaming, interactive maps, etc. NO LIMITS!
- Commercial services, like ticket and merchandise sales.
