Webinar: Japanese Marketing Strategy Fundamentals in 90 Minutes

Japanese Marketing Strategy Fundamentals in 90 Minutes

On Wednesday, May 15, 2024, from 10:00 AM to 11:30 AM


Discover 5 Immediate Actions to Enter the Japanese Market

Do you want to get started in the Japanese market? This webinar provides the necessary tools to build an effective marketing strategy for Japan. You will also learn five practical steps to immediately start reaching your Japanese target audiences. Additionally, we will provide you with a basic template for a Japanese marketing strategy, which you can easily share and modify according to your needs!

Who is it for

The webinar is advantageous for any company targeting Japanese audiences, spanning sectors from tourism and manufacturing to regional development. It is suitable for both B2B and B2C sectors. Whether you are a novice marketer or an experienced professional, this webinar will provide you with valuable insights and practical tips on understanding the Japanese marketing environment and developing strategies to engage and retain Japanese customers globally.

What will you learn

  • Learn about Japanese consumer culture and market dynamics.
  • Learn how to define your Japanese target audience.
  • Discover the most popular and effective digital marketing channels.
  • Understand how cultural factors influence both consumer and business purchasing decisions in Japan, and how to culturally adapt your messaging.
  • Learn to set realistic budgets for marketing activities and manage marketing costs effectively.
  • Gain tools and strategies to create an effective marketing plan that resonates with Japanese consumers or business customers.
  • Learn to track and optimize the performance of your campaigns in the Japanese market.
  • Learn 5 steps that a company can immediately take to reach Japanese audiences.

Webinar host Kamila Havas

Kamila Havas

Kamila Havas began her career at Google Japan, where she spent five years assisting Japanese and Korean companies in enhancing their online marketing strategies. With over ten years of experience, Kamila specializes in market analysis and developing tailored marketing strategies. Her experience also includes working closely with advertisers and Japanese publishers, gaining a deep understanding of the digital marketing landscape in Japan. Fluent in Japanese, her extensive experience provides her with unique insights into the market nuances, equipping her to navigate and leverage opportunities effectively. Currently, Kamila leads the marketing operations for Japan and Korea at Magmatao. Magmatao is a Finnish digital marketing agency specializing in the Asian markets.

Ask questions in advance and after the webinar

To maximize the benefits of the webinar, you can ask Kamila questions in advance and for two weeks following the training. The questions asked in advance will be taken into consideration when planning the content of the webinar.

Webinar registration and cancellation policy

The webinar fee is 250 € + VAT. Secure your spot by completing payment before the webinar kicks off! You’ll receive all the payment instructions right after you register.

Cancellation Policy

Just a heads up! If you need to cancel within 7 days of the webinar, there’s a 50% cancellation fee. Didn’t cancel? The full fee will apply. But don’t worry, if something comes up, you can always pass your spot to a colleague within your organization.


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